03.03.2010

RITZENHOFF presented its new stand at the world’s largest consumer goods trade fair Ambiente. More than 133.000 purchasers from around the globe came to Frankfurt am Main in February. While the wintertime had Germany in its grips during these days, the fair halls were full of spring feelings displaying table and kitchen goods, living and furnishing as well as gift ideas. The Dining fair was host to 2000 companies from the indulgence industry; it boasts the worldwide largest product range. Innovative retailing concepts and novelties for table, kitchen, household goods and indulgence were presented. RITZENHOFF made the most of its location change from Hall 10 to Hall 4 and showed off their products on 600 square metres of futuristic stand designed by the star architect Hadi Teherani. The open and bright concept set the scene perfectly for both product presentation and the introduction of the new family brand: RITZENHOFF Table Architecture. The highlight, a bar in the centre with a spectacular lighting display, transformed the area into a lounge. Some visitors even “lost their way” in search of repose and a delicious drink.