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Privacy statement

We are serious about data protection

We find it important to safeguard your privacy when processing personal data. When you visit our website, our web servers will automatically save the IP address of your Internet service provider, the website from which you were redirected, the pages you access on our website, and the date and duration of your visit. This information is absolutely necessary to facilitate the technical transmission of the website and ensure the secure operation of our servers. This data will not be evaluated on a personal level.

If you send us data via our contact form, the data will be saved on our servers as part of our back-ups. We will only ever use your data to deal with your enquiry. Your data will be treated as strictly confidential. It will not be disclosed to third parties.


Sametwiesen 2
D-34431 Marsberg
Customer service: +49 (0) 2992 981-239
Email: support@ritzenhoff.de

Personal Data

The term “personal data” is used to refer to any information concerning you. This includes your name, address and email address. You do not have to disclose any personal data to visit our website. In some cases, however, we will need your name, address and other information to offer you certain requested services. 

The same applies when providing you with any information material that you might request or when responding to your enquiries. We will always point this out to you. We will only save the data that you automatically or voluntarily provide to us.

If you use any of our services, we will usually only collect the data required to offer you that particular service. We might ask you for further optional information, but you will not be obliged to provide it. Whenever we process personal data, we will do so to offer you a service or to pursue our commercial goals.

Automatically Saved Data 

Server Log Files 

The website operator automatically collects and stores information in so-called “server log files”, which your browser will automatically transmit to us. The following information will be collected and stored:

  • The date and time of your request;
  • The name of the requested file;
  • The page from which the file has been requested;
  • The access status (file transferred, file not found, etc.)
  • The web browser and operating system;
  • The full IP address of the requesting computer; and
  • The volume of data transmitted. 

This data will not be merged with other data sources. Your data will be processed on the basis of our legitimate interest in accordance with point (f) of Art. 6 (1) GDPR; we have a legitimate interest in improving the stability and functionality of our website.   

This data will be stored for a short period to ensure the technical security of our services, particularly to prevent attempted attacks on our web servers. The data will not enable us to draw conclusions about individuals. After seven days at the latest, your data will be anonymised by truncating the IP address at domain level, thus preventing any links from being established to an individual user. The data will be processed for statistical purposes in this anonymised form; it will not be compared with other datasets or disclosed to third parties, not even as excerpts. The number of page views will only be displayed in our server statistics, which we publish every two years in our activity report.


When you visit our website, we might store information on your computer in the form of cookies. Many cookies contain a so-called “cookie ID”. This is a unique identifier for the cookie, consisting of a string of characters that allow websites and servers to be matched to the specific browser where the cookie is saved. This enables visited websites and servers to distinguish the user’s specific browser from other browsers that contain other cookies. A specific browser can be recognised and identified via the unique cookie ID. 

By using session cookies, the controller can provide a more user-friendly website, which would not be possible without the use of cookies.

We use a cookie to optimise the display of information and services on our website for our users. As indicated above, cookies enable us to recognise the users of our website. The purpose of this recognition is to make our website easier to use. If cookies are used on a website, for example, users do not have to re-enter their log-in details every time they visit, because the information is automatically entered by the website and the cookie saved on the user’s computer. Another example is the shopping basket cookie in our online store. The online store similarly uses a cookie to remember the items that customers have put in their virtual basket.

Google Tag Manager

This website uses Google Tag Manager. While no personal data is collected by the Tag Manager, the tool triggers other tags that might collect data. This data will not be accessed by Google Tag Manager. If the tool is deactivated at domain or cookie level, this will apply to all tracking tags that are implemented with Google Tag Manager. Google’s privacy policy for the tool can be found here: https://www.google.com/analytics/terms/tag-manager/

Google Analytics with Anonymisation Function

Our website uses Google Analytics, a web analysis service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter referred to as “Google”). Google Analytics uses so-called “cookies”; these are text files that are saved on your computer, enabling us to analyse your use of the website.

The information generated by cookies (e.g. time, place and frequency of your website visits, including your IP address) will be transferred to Google in the USA and stored there.

As our website uses Google Analytics with the extension “_gat._anonymizeIp”, your IP address will be truncated and therefore anonymised by Google beforehand within Member States of the European Union or in other countries party to the Agreement on the European Economic Area.

Google will use this information to analyse your use of our website, compile reports on website activities and provide other services related to the use of our website and the Internet. Google may also transfer this information to third parties if prescribed by law or if such third parties have been commissioned to process such data. 

According to Google, your IP address will never be merged with other Google data. You may prevent the installation of cookies by configuring your browser software accordingly; however, please note that this might prevent you from fully using all the features of our website.

Google also offers a deactivation add-on for the most common browsers, giving you more control over the data collected by Google on the webpages you visit. The add-on will tell the Google Analytics JavaScript (ga.js) that no information on your website visit should be transferred to Google Analytics. However, the browser add-on installed to disable Google Analytics will not prevent information being transferred to us or to any other web analysis services we might use. You can get more information on installing the browser add-on via the following link: https://tools.google.com/dlpage/gaoptout?hl=en

If you have agreed to have your web and app browser history linked to your Google account and to have information from your Google account used to personalise ads, Google will use your data together with Google Analytics data to create target market lists for cross-device remarketing. For this purpose, Google Analytics will first record your Google-authenticated ID on our website, which is linked to your Google account (i.e. personal data). Google Analytics will then temporarily link your ID to your Google Analytics data to optimise our target markets.

If you do not agree to this, you can also disable the process by configuring your account accordingly in the “My Account” area of your Google account.

Google Shopping Reviews

Our website uses Google Shopping Reviews, a service provided by Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter referred to as “Google”). Google Shopping Reviews will save and process information about your user behaviour on our website. Google Shopping Reviews will do this by using cookies, i.e. small text files that are saved locally in the cache of your web browser to enable the analysis of your use of our website.

We use Google Shopping Reviews for marketing and optimisation purposes, particularly to analyse the use of our website and improve our individual features, services and user experience. The statistical analysis of user behaviour allows us to improve our service and make it more interesting for our users. This is why we have a legitimate interest in having the above data processed by the third-party provider. The legal basis for this is point (f) of Art. 6 (1) GDPR.

You can prevent the installation of cookies by deleting your existing cookies and changing your browser settings to disable the storage of cookies. If you do this, however, please note that you may not be able to fully use all the features of our website. You can also stop the above information from being collected by Google by installing an opt-out cookie from one of the websites below:

Please note, however, that this setting will be deleted if you delete your cookies. You can object to the collection and forwarding of your personal data or prevent the processing of your data by disabling JavaScript in your browser. You can also prevent the execution of all JavaScript code by installing a JavaScript blocker (e.g. https://noscript.net/ or https://www.ghostery.com). If you do this, however, please note that you may not be able to fully use all the features of our website.

Furthermore, Google is subject to the Privacy Shield agreement concluded between the European Union and the USA, and it has become certified accordingly. This means Google undertakes to comply with the standards and requirements of European data protection law. Further information can be found in the article linked below: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active.

Information on third-party provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. The third-party provider offers more data protection information on the following website: https://www.google.com/intl/en/policies/


Our website uses the “+1” button provided by Google+, which is operated by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter referred to as “Google”).

Whenever any of our webpages featuring the “+1” component is accessed, your browser will download a corresponding display of this component from Google. This will let Google know which specific page is currently being visited on our website.  

According to Google, your visit will not be analysed any further if you are not logged in to your Google account. 

If you access our website while you are logged in to Google and press the “+1” button, Google will be able to collect information about your Google account, the webpage you have recommended and your address or other information related to your browser. 

This will allow your “+1” recommendation to be saved and made publicly available. The Google “+1” recommendation will then be shown as a reference with your Google+ account name – and with any Google+ profile picture you might have – in other Google services, such as in search results and other places (e.g. websites and online ads). Google will also be able to link your visit to our website with your data saved with Google. 

If you wish to prevent this form of data protection by Google as far as possible, you must sign out of your Google account before visiting our website.

You can view Google’s privacy policy for the “+1” button and your profile settings here: https://developers.google.com/+/web/buttons-policy

Bing Ads

Our website uses the conversion tracking provided by the Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA. If you are redirected to our website from a Microsoft Bing Ad, a cookie will be placed on your computer by Microsoft Bing Ads. We and Microsoft Bing can then see that someone has been redirected to our website and landed on a predetermined target page (“conversion page”) after clicking on an ad. We only find out the total number of users who have been redirected to a conversion page after clicking on a Bing Ad. We do not receive any personal data on a user’s identity. 

If you do not want information on your user behaviour to be used by Microsoft as described above, you can stop the necessary cookies from being set on your computer by configuring your browser to generally disable the automatic installation of cookies. You can also stop data on your use of this website from being collected by cookies and processed by Microsoft by opting out via the following link: http://choice.microsoft.com/en-GB/opt-out. More information on data protection and the cookies used by Microsoft and Bing Ads can be found on Microsoft’s website https://privacy.microsoft.com/en-gb/privacystatement

Sign in with Facebook 

Our website features components from Facebook.com. This is a service provided by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA. 

We use “Facebook Connect”, which is a function offered by Facebook.

If you want to use this feature, you will first be redirected to Facebook. There you will be asked to sign in with your username and password. Needless to say, we will not take note of your log-in details. This step will be skipped if you are already logged in to Facebook. 

Facebook will then tell you which data will be sent to us (public profile, friend list, email address and current place of residence). You will confirm this by pressing “OK”. We will use the data we receive to create your customer account; needless to say, we will not save your friend list. No further permanent link will be made between your customer account and Facebook account.

Please refer to Facebook’s privacy policy for more information as to why and to what extent it collects, processes and uses data, as well as more details on your rights and settings to safeguard your privacy.

DooFinder Search

We use the DooFinder search function to make our website nicer for you to visit and to present better search results in less time. This is necessary to safeguard our overriding legitimate interest in the optimised presentation of our website, as stipulated in point (f) of Art. 6 (1) GDPR.

The pages are operated by DooFinder S.L., Madrid 28037, Rufino González 23 bis, 1º 1, Spain.

For this purpose, your browser must connect to the DooFinder servers. DooFinder will then be informed that our website has been accessed from your IP address. More information on the DooFinder Search can be found at https://www.doofinder.com/en/ and in DooFinder’s privacy policy: https://www.doofinder.com/en/privacy-policy.


This website uses the “E-Business Intelligence” service (hereinafter referred to as “EBI”), which is provided by intedia GmbH (Apfelstraße 245, 33611 Bielefeld, Germany). The service is used on the basis of point (f) of Art. 6 (1) GDPR. We use EBI to collect pseudonymised usage data, enabling us to see which products you have interacted with in our online store. The aim is to tailor our online store to your needs (e.g. by presenting products that reflect your interests).

The data collected by EBI will only be merged with your personal data if you have given us your consent. EBI uses so-called “cookies” to identify individual users; cookies are text files that are saved on your computer. Cookies store a unique numerical identifier, which can be used to identify returning visitors to the website.

The data collected by EBI includes, but is not limited to, the following:

  • When and how long do you surf on our website? Which products and categories do you browse?
  • What products have you purchased and when? What category and for what price?
  • Have you ever cancelled an order and, if so, during which stage of the process?

When this data is transferred to an EBI server in Germany, the EBI web server will automatically save a so-called “server log file” to document your request, containing your IP address, browser type / version, the date and time of your request, the volume of data transferred, the requesting provider (access data) and other data.

If you wish to object to the use of pseudonymous usage data by EBI, you can click on the following link. If you delete the cookies on your computer via your browser settings or delete certain plug-ins, you will have to re-object to the use of pseudonymous usage data.